Protein is CRItICAL for
building and repairing tissue. muscle mass. enzyme function. hormones and neurotransmitters. nutrient and oxygen transportation. energy. immune system. satiety.
Our Beginnings: From Passion to Protein Power
54® was born from a simple yet powerful idea: what if you could fuel your body with high-protein treats that taste as good as they make you feel? Founded in 2023 by a team of fitness enthusiasts and taste advocates, our journey started in the gyms and kitchens of Utah. As athletes and health-conscious individuals, we grew tired of bland protein shakes and bars that felt like a chore. We craved something indulgent—a delivery system for protein that combined the joy of ice cream with the science of nutrition. Drawing from our backgrounds in athletics and personal training, we experimented endlessly to create products that support muscle growth, recovery, and overall wellness without sacrificing flavor.
Athletics and Health at Our Core
At 54®, athletics isn't just a hobby; it's our foundation. Our founders understand the demands of high-performance living. We designed our high-protein ice cream to meet those needs—helping athletes build strength, recover faster, and maintain peak health. Whether you're hitting the weights, running trails, or practicing yoga, 54® provides the protein punch to power your pursuits. Our products promote holistic health, blending premium ingredients delivered in a delicious way to support sustainable energy and vitality.
Fueling Growth and Wellness
We believe in growth—not just physical, but personal and communal. 54® is more than ice cream; it's a catalyst for wellness journeys. Our high-protein formulas aid muscle repair and growth, making it easier to hit macros while enjoying life's sweeter moments. From busy professionals balancing workouts with work to families seeking healthier desserts, we empower everyone to thrive. Wellness for us means feeling good inside and out, and our treats deliver that with every bite—nourishing the body while delighting the taste buds.
A DELIVERY SYSTEM THAT TASTES AMAZING
What sets 54® apart is our revolutionary approach to protein delivery: ice cream that actually tastes incredible! No chalky textures or artificial aftertastes here. Indulge, enjoy and forget the days of saying, “it’s not that bad” over the whirring of the blender or the first bite of that bar. Crafted with real, premium ingredients, these treats make hitting your protein goals feel like a reward, not a routine.
Join us in the protein revolution. At 54®, we're committed to making health delicious—one scoop at a time.
